The Blue Story
“Blue has no dimensions, it is beyond dimensions, whereas the other colours are not. They are pre-psychological expanses, red, for example, presupposing a site radiating heat...All colours arouse specific associative ideas, psychologically material or tangible, while blue suggests at most the sea and sky, and they, after all, are in actual, visible nature what is most abstract.” — quote from Yves Klein's lecture at the Sorbonne,1959
6 mins read
An Introduction to Blue
‘‘View of the Port of Livorno’’ (1601-1604), a tabletop by Cristofano Gaffuri from a design by Jacopo Ligozzi. Uffizi, Florence
Originally extracted from lapis lazuli, a rare and expensive mineral highly valued all through the Middle Ages, blue was prized for its intense, deep pigmentation and was often associated with royalty and divinity.
Today, the colour blue is widely regarded as being beneficial to the mind and body, regulating the body’s metabolism and producing a calming effect on the mind. Now associated with health, healing, and tranquillity - blue is everything Ying Yi Wellness is about.
Blue in Art with Yves Klein
Charles Paul Wilp, Yves Klein on a ladder in front of his sponge relief in Neues Stadttheater de Gelsenkirchen Berlin, Germany @BPK
Used by some of the most prominent artists of the Renaissance, blue has and continues to inspire and inform art.
In the post-war era, Yves Klein created a whole new universe around blue. Inspired by the magnificence and abstract nature of the sky, he declared, “the blue sky is my first artwork” and hence birthed the “Klein Blue” - a symbol of a boundless and limitless world.
The Blue Venus
Venus Bleue (S41), by Yves Klein1962/1982 IKB pigment and synthetic resin on plaster
One of the most famous art pieces incorporating Yves Klein’s “Klein Blue”, is the Blue Venus (La Vénus Bleue). Taking Vénus, the ancient Greek goddess of beauty and love, as the reference point, the artist used the rich pigmentation of “Klein Blue” to express the strength and steadfastness of a woman. We too resonate with the quiet strength and beauty that the colour blue exudes and all that the colour represents here at Ying Yi Wellness.
Blue in Southeast Asia
Cheong Fatt Tze, The Blue Mansion. Penang, Malaysia
During the 17th century, when Singapore became a melting pot of eastern and western culture, a new style of “ Shophouse” began to emerge in the city. Called “Straits Eclectic”, this architectural style combines traditional southeast architecture with western ornaments.
To reflect the wellness and prosperity of this time, blue was the colour of choice to decorate dwellings. Many of these shophouses remain a part of our national heritage today and form a beautiful weave of Southeast Asian culture and heritage that is close to our hearts here at Ying Yi Wellness.
Blue & Ying Yi
We hope that by taking you on this journey through our story, we were able to share the reasons behind our choice of blue as our trademark colour and give you a taste of our vision.
Because more than just offering a self-care product, we aim to create a boundless community undergirded by our passion for wellness, our love for our culture and most importantly, our feminine strength. Together, finding new ways to re-define, showcase the strength and creativity of the modern woman.
